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Online marketing through Social Networking
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MEDICATION is the UK's biggest student night, based at Liverpool's legendary Nation club, home of other massive nights including the world-famous Cream.

After over 10 years in the business, Medication regularly bring in 3000 students a week and wanted to build a web community where their loyal members could upload profiles, chat, flirt and arrange nights out.

Working closely in conjunction with Medication, we created 'MedBed' - a fun and flirty online community for students based around Medication's strong brand.

Within a week of launch the site had already attracted over 1000 registered members and the user base has continued to grow steadily.

MedBed features member profiles, photos, friends lists, chat and a message forum, and its launch saw the site's hits shoot to over 60,000 per day.

And in the first four months following launch, members used the site to send almost 5000 messages to each other - many of them arranging nights out at Medication and even setting up dates!

What's more, Medication have been able to use our built-in administration system to quickly and easily send a weekly e-mailshot to their members.

Medication owner Marc Jones said:

"MedBed has been a massive step forward in taking Medication from being not only a successful club night to becoming a genuine online brand.

"We've had nothing but positive feedback about the site and although our club night only takes place once a week, MedBed has helped to ensure that our members are visiting the website every day of the week.

"We can send out our weekly e-mailshot to thousands of members at the press of a button, and that has been a huge help in marketing our night.

"All in all MedBed has helped to make this year the most successful year we've had in over ten years!"

Click here to visit MedBed at Medication.co.uk

If you would like to discuss how we could come up with a similar solution for you, please click here to contact us!

 

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